Profile

 

Seto is a design label created by Keita and Naoyo Seto, a husband wife team . We started on September 9, 1999. (a.k.a. 9brand)

 

Working from the idea that we can all learn from living things, we have created a line of products which mimic shapes, patterns and functions found in nature. Our product line includes bags mimicking living thing, educational toys, interior products, graphic designs, and so on. Additionally, Through our works, the ideas are always derived from animism. 

 

Seto's products are available through the our original online store (only for Japan), pinkoi (for outside Japan), at our studio & shop in Kamakura city, close to Tokyo, or several dealers. 

 

Also, we create designs with other companies to extend our thought . 


Keita Seto(1972”Į)

Born in Tokyo. Spent a short time in the United States in childood. 
Love creatures. Love Kung fu and Karate which adopt the movement of creatures.
Such as, Uechi-ryu, Hung gar, White crane, Southern Shaolin style and Tai-chi.
love music and play japanese traditional instruments, especially "Chan-chiki".

Naoyo Seto(1973”Į)

Born in Nagoya. Love handicrafts and sawing. 
Sense of sawing is from mother and grand mother. 
Love pure literature. Sometimes bake bread.
Sometimes practice Taichi with a daughter.

 


Seto
mailӤkn@setodesign.jp
1-6-23-2F Omachi Kamakura-city, 248-0007, Japan
tel+fax:+81-(0)467-22-3441 
(Sorry, we are not a good English speaker.)




Foot print

1999.9.9
Start small shop"9brand" in Tokyo.

2001
"Tigger Camoflage": Join "D_100", the 100 years of celebration of Walt Disney

2002
"Pranalia Duster": the remakable Tee shirt for Muji
"Mino-case"; presented at the exhibit of Nike Japan, "RECONSTRUCT"
Keita did several works for LEGO as a free-lance designer.(2002”±2003)

2003
"M.O.C system for disney"; presented at "dlab Tokyo" of Walt Disney
"Furoshiki" is selected for the one of "100 of Japanese Design" by Japan Foundation 
Prize: "M.O.C system" got Good Design Awards.

2005
"Crittermask": the masks of creatures for Global Village, Expo 2005 Aichi Japan
Published "Crittercard"

2006
Released the series of "dapipa" 
Exhibit: "Emergence" (at tortoise, Los Angels)

2007
Moved to Kamakura city

2008
"Yamori magnet" are selected as Neaf's collection.
We changed our name from "9brand" to"Seto".
MoMA store started to sell our "M.O.C system".

2009
Start graphic works for the Yokohama ZOO.
Kids design award "Slit block".
2010
Good design award "Paintdots".
Publish "Temusubi".
2011
Exhibition"Japan_Tradition”¦Innovation"_Canadian museum of civilization.
Our laptop case "Furoshiki" was selected as one of part of Canada's national collection.
2012
Graphic works for Kanagawa art muesum "Beads in Africa".
2013
Graphic works for Kanagawa muesum-Earth Plaza "Masks".
Kids art class for Coleman "Bagworm Mobile".
2014
Exhibition at Museo Chini "Temusubi"
Kids art class for Coleman "Baloon animals".
Kids art class for Patagonia "Bagworm Mobile".
2015
Art direction for kids play ground "Kodomonia".
Collaboration works with an educational institution "JIYUGAKUEN".
2016
Exhibition at Musee Bernard Buffet "pices of nature".
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Japanese